RCMT IT Europe | Your Digital Transformation Partner

Digital transformation: Why going digital is important for your business

February 10, 2020 No Comments

Advanced information and communication technologies created a new way to do business. The global economy was officially boosted. Through digital channels, consumers can buy products without physically getting in touch with the product provider. They just need an internet connection and a laptop or a smartphone. The digital transformation allows you to utilize the power of business software, expand your market and stay in contact with your clients while having instant feedback and responding to their requests at a glance.

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[2020 Update] How to do Earned Value Management reports

February 3, 2020 No Comments

A big part of earning a living as a project manager is being able to tell how well your project is doing at any given time. This means having accurate reports on every aspect of the project in order to have answers to the big questions: Is it gonna be on time? and Is it gonna be on budget? Earned value management report tells you exactly how far along is your project, and is it progressing at a satisfying rate. Here’s how to do EVM in 2020.

Best practices

How to migrate LinkedIn followers to another company page: Solved!

January 27, 2020 No Comments

linkedin follower migration illustration

It may seem a bit unprofessional and some of your followers may even find it rude if you suddenly stop posting content on your LinkedIn company page due to the creation of another one. But sometimes, this is an action that a company has to take for the greater good if it wants to establish a professional and an adequate online presence. Read on to find out how to migrate your followers and not lose the audience of connections you’ve worked hard on building if you’re for any reason compelled to create a new LinkedIn company page.

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How touching a person’s elbow increases your chances of getting what you want

January 13, 2020 No Comments

people shaking hands while one touches the other's elbow

The next time you shake hands with a person, reach out with your left hand and lightly touch their elbow or palm while shaking, repeat their name to confirm that you have heard it well and watch their reaction. Not only does this make the person feel important, but it also allows you to memorize the person’s name. Read on to see how appropriate non-verbal communication can maximize your chance of getting what you want from the overall conversation.

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GDPR vs CCPA: Privacy wins!

December 23, 2019 No Comments

Since May 2018. businesses had more or less successfully adapted their websites to comply with the European General Data Protection Regulation. But if you thought the process of implementing privacy regulations on your business’ website is over, thing again. The California Consumer Privacy Act is set to take effect on January 1st, 2020. Find out how CCPA differs from GDPR and which businesses will have to adjust how they handle website visitors’ personal data by reading on.

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Sales follow up emails: How to engage your prospects and get responses [ideas and templates inside]

December 2, 2019 No Comments

Sales is a crucial department in every company. A product can be innovative, groundbreaking and lifechanging, but if no one is there to offer it to the right buyers and close the sale it might as well be as it doesn’t exist. Email is still one of the main sales channels, but to strike a deal through email outreach is no easy task. Sometimes you need a fresh perspective on things, so we decided to bounce a few ideas on prospect email engagement of you. Let us know what were the responses like.

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Social Media Marketing during the holidays: 4 reasons to let your business finally feel the joy

November 4, 2019 No Comments

The holiday season is officially in. It will make or break your business. If you haven’t considered advertising on social media by now, take a moment to read this article and find out why you should reconsider, and reconsider fast! That is if you wish your business to feel the joy.

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How much do Youtube ads cost and are they worth it?

September 24, 2019 3 Comments

Can you even remember a time when Youtube didn’t play ads? Are you tired of all the skipping almost every time you want to watch a video? Believe it or not, despite your skipping ads, Youtube advertising flourishes and it’s claimed to be the most effective way of getting through to a wide audience. And the cost? Read on to find out.

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Newsjacking for small brands: The whole world just became a member of your brand marketing team

September 9, 2019 No Comments

Companies and brands are continuously looking for ways to get more eyes on them and their products. As a marketing strategy, newsjacking is not, well, news. But the dynamics of incorporated in this technique makes it evergreen. And the great thing is: you don’t have to be a big brand to take advantage of its benefits.

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Email outreach campaigns: Marketing at it’s finest

September 2, 2019 3 Comments

So, you say you have quite a number of subscribers on your mailing list? That’s great news! How many of them respond to your email outreach campaigns? You know, if you’re hesitating to answer now, this percentage could be higher. Find out what are the 3 things you’ve been doing wrong and 7+ suggestions on how a finer marketing approach can make it right.