RCMT IT Europe | Your Digital Transformation Partner

How touching a person’s elbow increases your chances of getting what you want

January 13, 2020 No Comments

people shaking hands while one touches the other's elbow

The next time you shake hands with a person, reach out with your left hand and lightly touch their elbow or palm while shaking, repeat their name to confirm that you have heard it well and watch their reaction. Not only does this make the person feel important, but it also allows you to memorize the person’s name. Read on to see how appropriate non-verbal communication can maximize your chance of getting what you want from the overall conversation.

Best practices

GDPR vs CCPA: Privacy wins!

December 23, 2019 No Comments

Since May 2018. businesses had more or less successfully adapted their websites to comply with the European General Data Protection Regulation. But if you thought the process of implementing privacy regulations on your business’ website is over, thing again. The California Consumer Privacy Act is set to take effect on January 1st, 2020. Find out how CCPA differs from GDPR and which businesses will have to adjust how they handle website visitors’ personal data by reading on.

Best practices

Sales follow up emails: How to engage your prospects and get responses [ideas and templates inside]

December 2, 2019 No Comments

Sales is a crucial department in every company. A product can be innovative, groundbreaking and lifechanging, but if no one is there to offer it to the right buyers and close the sale it might as well be as it doesn’t exist. Email is still one of the main sales channels, but to strike a deal through email outreach is no easy task. Sometimes you need a fresh perspective on things, so we decided to bounce a few ideas on prospect email engagement of you. Let us know what were the responses like.

Best practices

Social Media Marketing during the holidays: 4 reasons to let your business finally feel the joy

November 4, 2019 No Comments

The holiday season is officially in. It will make or break your business. If you haven’t considered advertising on social media by now, take a moment to read this article and find out why you should reconsider, and reconsider fast! That is if you wish your business to feel the joy.

Best practices

How much do Youtube ads cost and are they worth it?

September 24, 2019 3 Comments

Can you even remember a time when Youtube didn’t play ads? Are you tired of all the skipping almost every time you want to watch a video? Believe it or not, despite your skipping ads, Youtube advertising flourishes and it’s claimed to be the most effective way of getting through to a wide audience. And the cost? Read on to find out.

Best practices

Newsjacking for small brands: The whole world just became a member of your brand marketing team

September 9, 2019 No Comments

Companies and brands are continuously looking for ways to get more eyes on them and their products. As a marketing strategy, newsjacking is not, well, news. But the dynamics of incorporated in this technique makes it evergreen. And the great thing is: you don’t have to be a big brand to take advantage of its benefits.

ABOUT US, Best practices

Email outreach campaigns: Marketing at it’s finest

September 2, 2019 3 Comments

So, you say you have quite a number of subscribers on your mailing list? That’s great news! How many of them respond to your email outreach campaigns? You know, if you’re hesitating to answer now, this percentage could be higher. Find out what are the 3 things you’ve been doing wrong and 7+ suggestions on how a finer marketing approach can make it right.

Best practices, Software Products Development

How to name a new application: Originality vs Functionality

August 21, 2019 2 Comments

Nomen est omen. This saying is based on the belief that a person’s name determines their qualities. It’s no wonder that famous actors and singers often go by their stage names instead of their birth-given ones. The same is true for different products, including software applications. A name can make or break your app. Naming a brand new software app seems easy, until you actually start brainstorming the possibilities. Here’s how we got through it.

Best practices

An ADA compliant website: Minimal requirements for an optimal condition

August 12, 2019 No Comments

The Americans with Disabilities Act (ADA) is a very important piece of legislation meant to bring a better quality of life to people with differing abilities. But, back in 1990, when the Act was delivered the internet wasn’t as global as it is today. And now, if your website isn’t ADA compliant you are firstly giving a terrible user experience to your visitors with disabilities, and secondly, you can get sued badly.

Software Products Development

The Design Sprint: What, Why and Who?

July 29, 2019 No Comments

For those of us who are used to working in sprints implementing the Design Sprint practice is a logical step into a more quality Agile working environment. It’s a great way to validate your project, and get a grip of what challenges you might expect in the future. Also, Design Sprint sheds more light to why are you doing the project in the first place and helps you truly understand your goals.