Companies and brands are continuously looking for ways to get more eyes on them and their products. As a marketing strategy, newsjacking is not, well, news. But the dynamics of incorporated in this technique makes it evergreen. And the great thing is: you don’t have to be a big brand to take advantage of its benefits.
So, you say you have quite a number of subscribers on your mailing list? That’s great news! How many of them respond to your email outreach campaigns? You know, if you’re hesitating to answer now, this percentage could be higher. Find out what are the 3 things you’ve been doing wrong and 7+ suggestions on how a finer marketing approach can make it right.
Nomen est omen. This saying is based on the belief that a person’s name determines their qualities. It’s no wonder that famous actors and singers often go by their stage names instead of their birth-given ones. The same is true for different products, including software applications. A name can make or break your app. Naming a brand new software app seems easy, until you actually start brainstorming the possibilities. Here’s how we got through it.
The Americans with Disabilities Act (ADA) is a very important piece of legislation meant to bring a better quality of life to people with differing abilities. But, back in 1990, when the Act was delivered the internet wasn’t as global as it is today. And now, if your website isn’t ADA compliant you are firstly giving a terrible user experience to your visitors with disabilities, and secondly, you can get sued badly.
For those of us who are used to working in sprints implementing the Design Sprint practice is a logical step into a more quality Agile working environment. It’s a great way to validate your project, and get a grip of what challenges you might expect in the future. Also, Design Sprint sheds more light to why are you doing the project in the first place and helps you truly understand your goals.
In the summertime, productivity is known to drop. In an IT working environment, it’s sometimes harder to concentrate on your tasks and block out the distractions than to do the work itself. And to make things even harder, the warm weather is making you daydreaming about sandy beaches and a gentle sea breeze. However, there are a few things you can start practicing to get your productivity back. Interested? Read on.
Over the years LinkedIn has become a must-have social network for everyone aspiring to develop their career or look for job opportunities and alternatives. If you manage your profile properly, LinkedIn becomes a one of a kind online resume. Recruiters scan through the network daily and every once in a while, an interview invitation lands in your inbox, without the trouble of emailing your CV multiple times and without the stress of waiting for the answer. But what if one morning you wake up, and it’s all gone?
Sometimes projects tend to have a mind of their own. While roles and responsibilities may be clear at kick off, as time passes and we get more deeply involved with the work, it might become unclear who should be consulted for a certain task or who’s the one to provide final validation of the work done. That’s why we can’t get enough of the RACI matrix: it’s a simple way to define levels of involvement by team members on a project.
On several occasions, we’ve mentioned that a company’s success is predestined by the quality of people working for that company, as well as the relationships the company forms with its employees. In IT, more than anywhere, recruiting the right personnel is of the essence, since the market demands are growing more complex and the race of delivering a product is getting faster every day. By now we’re proud to say that our company has over 40 handpicked employees, and we feel that we can contribute to an overall hiring experience with our own story.
Today, computers come in all kinds of shapes and sizes, so we decided to investigate the small ones since they’ve become a very important part of everyday life. To investigate their usefulness, we chose the Raspberry Pi 3 as a representative example and built a whole app with its help.