An Instagram page has become a mandatory marketing channel for all kinds of businesses. Whether you’re a professional photographer or a software developing company, building a community of followers on Instagram is something that can bring your potential clients closer to you and your business goals. Are you getting it right? We’ve identified the 4 most common mistakes made on Instagram. To learn how to avoid them, go through this 3 minute read.
First mistake: Buying likes and followers
Researches showed that buying likes and followers is, in fact, harmful to businesses.
An experiment was conducted using a fake Instagram profile. The profile bought 1000 followers and posted certain content. Results were devastating: out of 1000 bought followers not a single one had engaged with the content posted. The reason: they were not an audience the brand was meant to connect with.
Growing an appropriate follower community takes time and effort, but pays off big. To avoid falling into temptation of buying your followers do this instead:
Engage with the right people – leave genuine comments on other relevant brands posts and engage with the followers who respond to your content.
Run a contest – post campaign that asks users to follow your account and tag their friends in the comments. The prize doesn’t have to be big but it has to be meaningful and present your line of business. Follower count will rise, and you’ll know that they are genuinely interested in what you have to sell or promote.
Invest in advertising – Run paid advertisements to lookalike audiences (those who have similar interests to your current audience). Make sure to link to your Instagram account from your other social channels and website and that you’re easily discoverable and have the same account name across channels.
Second mistake: Poor quality and unimaginative photos
Using low-quality images and videos discredits your brand and leaves followers under the impression that you are not serious about your product. On the other hand, investing time in editing content can boost up the engagement of your audience by 45%.
Try to be moderate in editing photos, because the line between quality content and too much filters is thin. First impressions matter when it comes to your brand’s social media presence, so make sure you’re serving up the best looks possible. It doesn’t have to cost a lot of money – some simple tweaks can make a huge difference. To avoid doing this mistake:
Find a visual style and keep to it – assemble your team and decide together on dominant colors, fonts, and effects that truly represent your brand and products.
Third mistake: Ignoring the story
With Instagram Story, you can post pictures and videos in the form of a slideshow, and your content will stay on Instagram only for 24 hours. Statistics showed that 1 out of 5 stories results in receiving a DM (direct message) from a follower. To make the best use of the story feature:
Actually tell a story – Arrange the order of your photos to be logical and in a short and interesting way you can showcase your offices, the process of making your product or your employees’ usual workday.
Provide value – Your content needs to give out something valuable to your audience, or they won’t take the time to look at it. Align your social media strategy with your overall business goals and try to apply those guidelines to your story.
Be creative – Use up everything the story feature offers: filters, stickers, text, tags.
Fourth mistake: Not monitoring the numbers
Instagram has a built-in Insights feature where you can track your what content is getting results and what content is wasting precious resources. It’s really a way to understand your audience better: their demographics, interests, online purchasing behavior, do they prefer video content or photo posts? How many of them are swiping up on your Instagram Story and visiting your website? This is all key data that will help shape your strategy. Make sure you avoid this mistake by tracking and analyzing at least these 3 metrics:
The number of your followers
Your followers engagement with your posts
The use of your hashtag
If you recognized your Instagram habits somewhere along this article, we suggest you seriously reinvent your social media strategy right now. Instagram is a powerful platform and it’s not too late to get back on track. Follow the expert tips shared above and never make the same Instagram mistake again.
A little tip from all of us here at RCMT IT Europe…
…Bonus advice: Do not misuse hashtags
About 91% of Instagram posts have 1-7 hashtags. We use hashtags to make the content more discoverable, so try to keep them under categories your business operates. Use keywords related to your products or business goals as hashtags. There are also a lot of online tools that can suggest trending hashtags so take the time to google and investigate.
If you’re putting too many irrelevant hashtags in your posts, you risk losing potential followers and your account’s overall credibility.