How much do Youtube ads cost and are they worth it?

youtube advertising

Can you even remember a time when Youtube didn’t play ads? Are you tired of all the skipping almost every time you want to watch a video? Believe it or not, despite your skipping ads, Youtube advertising flourishes and it’s claimed to be the most effective way of getting through to a wide audience. And the cost? Read on to find out.

First of all, we wish to explain

YouTube ad types on plain English 

illustration of skippable in-stream ads

Skippable in-stream ads are ads that let you skip them after watching for 5 seconds. They are known to appear before the video, but they can be shown during or after the video also. If you choose this type of ad you will be charged when a viewer watches your entire video or interacts with it (whichever happens first).

Non-skippable in-stream ads last 15 seconds or shorter and play before, during or after another video. Viewers do not have the option to skip the ad. YouTube will charge you based on CPM, that is, you will get charged when your ad has been shown 1000 times.

illustration of video discovery ads

Video discovery ads are thumbnails of your video that can show up on YouTube search results, alongside related YouTube videos or on the YouTube mobile homepage. Since the purpose of these ads is to invite viewers of some video to watch your video ad, you will be charged only when they choose to watch it by clicking the thumbnail.

Outstream ads mobile-only (phones and tablet devices) video ads that play on partner websites and within apps. These are those “tap to unmute” ads. Advertisers are only charged when more than half of the ad screen space is shown for two seconds or more.

Bumper ads last 6 seconds or shorter and play before, during, or after another video. Viewers do not have the option to skip the ad. YouTube describes these ads as a way to reach your audience with a short, memorable message. You pay each time your ad is shown 1,000 times.

YouTube Masthead ads are kind of an exclusive feature of YouTube advertising. You can only get them by reservation, through a Google sales representative. They show up on YouTube homepage. A featured video in a Masthead autoplays without the sound for up to 30 seconds at the top of the YouTube Home feed. The Masthead can appear in a widescreen or 16:9 aspect ratio format and includes an information panel to the right that automatically uses assets from your channel. You can optionally include up to 2 companion videos in this panel. People can click the mute icon if they want to hear sound from the video.  

How much advertising on YouTube really costs?

We really don’t want to say that it depends, but we have to. It depends on the videos you want to target for your ads to show up. Also, it depends on how much are viewers clicking on your ad. It even depends on your ad’s quality. 

YouTube evaluates the quality of the content you’re promoting and depending on that, the price of the promotion may go down! This is because YouTube, the same as Google (they are after all one company) wants its users to have the best possible experience on the internet. 

A generally given advice to someone who’s just starting out in the world of video advertising is to start out small, monitor and optimize. This is our recommendation also. 

Go with 10$/day for 7 days and see what happens. 

YouTube ads are posted from Google Ads platform, so the analysis of the campaign progress, keywords and other metrics is thorough and quite simple to understand if you know what you’re looking for.

How to post a video ad for the first time?

illustration of a person confused with digital marketing

If all of this is confusing to you, we’re offering you a helping hand. You can contact us any time, with your idea and we will put it right where it belongs: on YouTube, alongside the big guns. Even if you don’t have an idea or some form of finished promo material, our digital marketing team will work with you in creating the best possible content that you’ll be proud to promote even in front of your arch-competitor

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