It seems fairly simple: create a contact page and people will contact you. Wrong! There’s much more to it, then just slapping your email or a phone number on a page of your website. Just like any other page you’re creating, a contact page has to have — even more than others, carefully crafted content. Content on the contact page? Dig into the article to see what we mean.
When you create a website, or a specialized professional does it for you, the first thing you do is mock it up. You know, the drawing in your head, or a napkin of the basic content organization that you want to feature. So, you’re probably thinking HOME, ABOUT, SERVICES and CONTACT. Throw in a BLOG and you have all the means for doing business.
But business comes from people contacting you. Let’s make it easier for them to do just that.
Navigation: The foundation of good UX
A well-organized website allows visitors to navigate through it in a convenient and a sort of natural way. People are just used to something in the, let’s say, header menu of your website, always being at a certain place. You won’t put the HOME last in line, right?
Guided by that logic, where are you going to put the Contact page? Imagine your hand and where it would go to search for contacts on a website?
Now that we established that it’s the upper right in a menu type shown on the picture, let’s deal with the pages of the website.
If someone is interested in your content they will read through it and scroll down to the bottom of the pages. It’s a good idea to offer the visitor a chance to contact you right there and then.
While the visitor is reading about your service they might be circling around the idea to reach out to you. People are generally lazy, and won’t take action unless the opportunity slaps them in the face. Give them the opportunity! Be one step ahead and place the contact link or an appropriate CTA at the bottom of every page also.
I’m on the Contact Us page: Make me contact you, I dare you!
Business: “Here’s a contact form, fill it out and someone will respond sometime in the future.”
Me: “Riiiight… Goodbye.”
If you’re not a fan of singing rock ballads over spilled leads, listen up and listen good.
The content on your Contact page reflects you and your brand. It’s the first meeting you’ll have with your new potential customer. And although it’s a blind date, you want to make an impression.
You should have a few lines of text. Not too much — you don’t wanna bore your date. What you do want is to encourage the person behind the screen to ask about your service and let them know that you’ll be there as welcoming and friendly as possible to respond to their needs.
This brings us to the important decision: do you want to use the contact form?
The short answer is YES.
Here goes the long answer. By placing a contact form on your contact page you are again one step ahead of your lazy visitors: they won’t need to leave the website, log in to their email clients, copy/paste your email address and compose a new message. By the time they do all those things, they could easily get distracted and forget about why they wanted to reach out in the first place.
Give me your info: I won’t misuse it, trust me, I’m a business owner
What are the really relevant fields that you should include in your contact form?
Basic manners suggest that your visitor should state their name. You will need to address them by it when you respond to their message, after all. If they are too shy, or untrusty it could happen that they put in a nickname or a false name.
The email field has to be required. You need to reply, right?
Phone number, social media link, organization… these fields are optional and which one you’ll include in your contact form depends on your business workflow. Remember that your visitors will find all these fields as an invasion of their privacy. So if it’s not essential for you, do not mark them “required”.
Set your contact form to display a message so the visitor knows that the message is sent. An autoresponder is also a great way to get a little closer to your potential new customer and warm up their heart to your service.
I want my contact page to be pretty. Is that allowed?
Of course. But make sure you have the right advisor when deciding what’s pretty. A UX/UI designer should know these things, follow trends and recommend the best approach regarding your requests.
There you have it.
We have given you all the tools you need to start building a contact page that’s appealing, functional, welcoming, and also makes you look approachable.
What we haven’t given (yet!) is our expertise in creating beautiful and engaging WordPress websites, but if you CONTACT ReadySetGo.digital, we’ll think of a way to make your idea come to life.