Best practices Archives | RCMT IT Europe

Instagram & Facebook Carousel Posts: Best Practices for Strong Engagement

March 9, 2021 No Comments

You have probably already seen posts on Facebook and Instagram that look like a slideshow. Wondering why would anyone make such posts and why only one picture isn’t enough? Well, the first thing you should know is that these posts are called carousel posts and that currently, they are the most engaging post type on Instagram. Let’s start from there and move further into this article to find out the 2021 hot best practices in creating carousel posts on social media.

Best practices

SEO Audit for Beginners: Guide to Running an SEO Website Audit YOURSELF

February 12, 2021 No Comments

Have you ever wondered how you can improve your site performance? Does it seem that no matter how much money or time you invest in it, there is not enough traffic? And no matter how hard you try, the competitors are always one step ahead of you?

The beginning of an answer to your problems is an SEO audit.

Best practices

Naming your business on Instagram: Can you manage?

August 18, 2020 No Comments

It’s always a good time to start developing your own company. You have the expertise, maybe even some potential clients, but what you probably haven’t decided on is a name: if this is the case – good for you! Today, we’re sharing a true story about naming a business and how to harvest the most out of that name on social media.

Best practices

Contact Us: Well, don’t mind if I do!

April 27, 2020 No Comments

It seems fairly simple: create a contact page and people will contact you. Wrong! There’s much more to it, then just slapping your email or a phone number on a page of your website. Just like any other page you’re creating, a contact page has to have — even more than others, carefully crafted content. Content on the contact page? Dig into the article to see what we mean.

Best practices

SEO practices for your website: a win strategy for a small business

April 13, 2020 No Comments

Think about it this way: you are working in a library, let us say you have read all the books. Whenever someone wants a book about a subject, you give him recommendations to read specific books that are most relevant to that subject.

Best practices

Digital transformation: Why going digital is important for your business

February 10, 2020 1 Comment

Advanced information and communication technologies created a new way to do business. The global economy was officially boosted. Through digital channels, consumers can buy products without physically getting in touch with the product provider. They just need an internet connection and a laptop or a smartphone. The digital transformation allows you to utilize the power of business software, expand your market and stay in contact with your clients while having instant feedback and responding to their requests at a glance.

Best practices

How to migrate LinkedIn followers to another company page: Solved!

January 27, 2020 No Comments

linkedin follower migration illustration

It may seem a bit unprofessional and some of your followers may even find it rude if you suddenly stop posting content on your LinkedIn company page due to the creation of another one. But sometimes, this is an action that a company has to take for the greater good if it wants to establish a professional and an adequate online presence. Read on to find out how to migrate your followers and not lose the audience of connections you’ve worked hard on building if you’re for any reason compelled to create a new LinkedIn company page.

Best practices

How touching a person’s elbow increases your chances of getting what you want

January 13, 2020 No Comments

people shaking hands while one touches the other's elbow

The next time you shake hands with a person, reach out with your left hand and lightly touch their elbow or palm while shaking, repeat their name to confirm that you have heard it well and watch their reaction. Not only does this make the person feel important, but it also allows you to memorize the person’s name. Read on to see how appropriate non-verbal communication can maximize your chance of getting what you want from the overall conversation.

Best practices

Sales follow up emails: How to engage your prospects and get responses [ideas and templates inside]

December 2, 2019 No Comments

Sales is a crucial department in every company. A product can be innovative, groundbreaking and lifechanging, but if no one is there to offer it to the right buyers and close the sale it might as well be as it doesn’t exist. Email is still one of the main sales channels, but to strike a deal through email outreach is no easy task. Sometimes you need a fresh perspective on things, so we decided to bounce a few ideas on prospect email engagement of you. Let us know what were the responses like.