Best practices Archives | blog.rcmtiteurope.com

Sales follow up emails: How to engage your prospects and get responses [ideas and templates inside]

December 2, 2019 No Comments

Sales is a crucial department in every company. A product can be innovative, groundbreaking and lifechanging, but if no one is there to offer it to the right buyers and close the sale it might as well be as it doesn’t exist. Email is still one of the main sales channels, but to strike a deal through email outreach is no easy task. Sometimes you need a fresh perspective on things, so we decided to bounce a few ideas on prospect email engagement of you. Let us know what were the responses like.

Best practices

How much do Youtube ads cost and are they worth it?

September 24, 2019 3 Comments

Can you even remember a time when Youtube didn’t play ads? Are you tired of all the skipping almost every time you want to watch a video? Believe it or not, despite your skipping ads, Youtube advertising flourishes and it’s claimed to be the most effective way of getting through to a wide audience. And the cost? Read on to find out.

Best practices

Newsjacking for small brands: The whole world just became a member of your brand marketing team

September 9, 2019 No Comments

Companies and brands are continuously looking for ways to get more eyes on them and their products. As a marketing strategy, newsjacking is not, well, news. But the dynamics of incorporated in this technique makes it evergreen. And the great thing is: you don’t have to be a big brand to take advantage of its benefits.

ABOUT US, Best practices

Email outreach campaigns: Marketing at it’s finest

September 2, 2019 3 Comments

So, you say you have quite a number of subscribers on your mailing list? That’s great news! How many of them respond to your email outreach campaigns? You know, if you’re hesitating to answer now, this percentage could be higher. Find out what are the 3 things you’ve been doing wrong and 7+ suggestions on how a finer marketing approach can make it right.

Best practices, Software Products Development

How to name a new application: Originality vs Functionality

August 21, 2019 1 Comment

Nomen est omen. This saying is based on the belief that a person’s name determines their qualities. It’s no wonder that famous actors and singers often go by their stage names instead of their birth-given ones. The same is true for different products, including software applications. A name can make or break your app. Naming a brand new software app seems easy, until you actually start brainstorming the possibilities. Here’s how we got through it.

Best practices

An ADA compliant website: Minimal requirements for an optimal condition

August 12, 2019 No Comments

The Americans with Disabilities Act (ADA) is a very important piece of legislation meant to bring a better quality of life to people with differing abilities. But, back in 1990, when the Act was delivered the internet wasn’t as global as it is today. And now, if your website isn’t ADA compliant you are firstly giving a terrible user experience to your visitors with disabilities, and secondly, you can get sued badly.

Best practices

How to become more productive: 5 habits to get you working smarter, not harder

July 15, 2019 No Comments

In the summertime, productivity is known to drop. In an IT working environment, it’s sometimes harder to concentrate on your tasks and block out the distractions than to do the work itself. And to make things even harder, the warm weather is making you daydreaming about sandy beaches and a gentle sea breeze. However, there are a few things you can start practicing to get your productivity back. Interested? Read on.

Best practices

LinkedIn account restriction? Solved!

July 3, 2019 10 Comments

Over the years LinkedIn has become a must-have social network for everyone aspiring to develop their career or look for job opportunities and alternatives. If you manage your profile properly, LinkedIn becomes a one of a kind online resume. Recruiters scan through the network daily and every once in a while, an interview invitation lands in your inbox, without the trouble of emailing your CV multiple times and without the stress of waiting for the answer. But what if one morning you wake up, and it’s all gone?

Best practices

RACI matrix: Still assigning responsibility and increasing project visibility in 2019

June 21, 2019 1 Comment

Sometimes projects tend to have a mind of their own. While roles and responsibilities may be clear at kick off, as time passes and we get more deeply involved with the work, it might become unclear who should be consulted for a certain task or who’s the one to provide final validation of the work done. That’s why we can’t get enough of the RACI matrix: it’s a simple way to define levels of involvement by team members on a project.